5 TOP MARKETING STARTEGIES FOR MUSICIANS

1. Find out who and where your fans are

To get the most out of your promotion efforts, you have to find out who your fans are. Knowing details like where your audience is based and how old they are can help you build a marketing strategy that accurately reaches them.

2. Don’t ignore existing fans while trying to make new ones

Audience engagement is an essential part of sustaining a meaningful career in music whether you have 50 dedicated fans or 5 million. Once you learn more about who your fans are, focus on doing everything you can to connect with them in a meaningful way. It’s important to engage with and understand your current fans before trying to find new ones, or at least simultaneously.

3. Social media music marketing strategies

Social media platforms are packed with problems and it’s becoming harder and harder to reach fans through them, but marketing strategies for musicians are sadly much less impactful without them.

Take Instagram, for example. Interacting with accounts associated with those who know, promote, and create your style of music can bring new attention to your work. These include bands, record labels, and music fans. The same goes for Twitter. 

Whether you’re trying to get the word out about a new release or people to show up to your performances, social media is still a tool you can use to narrow down who might like your music and to reach out to those people directly.

4. Focus on creating compelling non-musical content 

Flyers, photos, videos, blogs—putting lots of time and thought into offering non-musical content to your listeners will help you make a lasting impact that ultimately results in new fans learning about your music on their prefered media.

In today’s competitive music industry, listeners often need more than just music to become interested in an artist’s music. A strong visual or written narrative can put your music in an exciting new context. 

5. Invest In Your Music 

This last music strategy is for musicians who have money to invest in their music. 

Contact us @itsEdgeDistro to run your legit music promotions and marketing.