The viral photographer that Afcon Cameroon made #AFCON
Didier Lefa at work. Image source: Bird |
As the African Cup of Nation (Afcon) fiesta rages in Cameroon, a young photographer is
positioned to make a name for himself. The moment comes but his accreditation doesn't.
What next? The making of a viral photographer.
This article was contributed Extracted from TechCabal by Patrick Nelle/bird
The crowd's roar is taking eardrums in the stadium to the point of bursting. Colourful and
exuberant football lovers have packed the 60,000 seat arena and now they are screaming,
shouting, singing, dancing and enjoying themselves as legendary Congolese rhumba hit-
maker Fally pupa belts out a crowd-pleaser.
The sky is bright over the Olembe stadium in Yaoundé, Cameroon's capital city, where the
33rd Africa Cup of Nations is opening on a memorable and vibrant show. Standing near
the pitch, a young man is looking on. In a few minutes, he will be triggering his camera,
producing incredible shots that will go viral and bring him fame. This is the power of
Afcon, Africa's biggest regular footballing event.
Football fans on the street/ Didier Lefa. |
The 28-year old Cameroonian in the crowd is Didier Lefa, a wedding and event
photographer who spent two years in the run-up to Cameroon's African Cup of Nations
event preparing to break into sports and freelance photography. He upgraded his gear
with a new lens and other state-of-the-art equipment to ensure quick delivery of his
photos. He's still bemused at how he has found himself in the crowd and worried that he
has somehow messed up. He needn't worry. He's minutes away from being one of the
most-watched photographers on the continent.
Only a few hours before the beginning of the competition, Didier's dream was on the verge
of collapse. After two years of preparation, a crucial element was missing
") hadn't received my accreditation yet," he explained. He had not yet been granted
accreditation from the CAF, the Confederation of Africa Football. The accreditation
document gives journalists and photographers the right to access stadiums and venues
where the Afcon takes place.
"Without it, I couldn't do anything. I was totally discouraged. My morale was at its lowest,
all of my efforts had been in vain", he said in an interview.
Had his aunt-who is a sports photographer-not woken him up in the early hours of that
Sunday morning, he would have stayed home and watched the fiesta on TV.
A Cameroonian fan at the Afcon opening ceremony. Image source: Didier Lefa. |
"I don't know how she managed to do that, she just said 'don't worry, follow me' which I
did, and I found myself inside the stadium. It was an awful wait," he said.
More than 4 hours into a non-stop filming spree, he was starting to feel tired, but being
near the pitch and a few meters from the players provided an energy boost. He excitedly
shot joyful fans screaming in the stands, game action and players' prowess on the field,
streaming to social media with a flow of powerful and vivid pictures, all of them going viral,
one after another.
And at 11 pm, totally exhausted, someone called him on the phone. "Your accreditation is
ready, come and collect it" said the voice.
Feedback on his Twitter profile showed how his pictures had struck a chord with an
audience.
"There is real life in his pictures, when I saw them, I really felt like I was there at Olembe
enjoying with the other fans," said Bernadette, on why she became one of Lefa's more than
130,000 Twitter followers.
"Our country is mired in crisis, and I think his pictures are keeping hope alive and helping
us believe that despite the crisis, we still have the potential to achieve big things," Onana,
another Lefa fan, added.
The opening ceremony of the 33rd Afcon in Olembe stadium, Yaounde on Jan 9 2022. Image source: Didier Lefa. |
Cameroon team members celebrating their goal against Burkina Faso during the opener of the 33rd Afcon in Olembe stadium, Yaounde onJan 9 2022. Image source: Didier Lefa |
Lefa believes that in Cameroon photographers do not receive the social credit they
deserve for their job. For example, he explained, many media organisations across Africa "loot" pictures
on the internet and use them without the permission of the owner and without respect to copyright
principles.
He had exactly that issue with a local Cameroonian newspaper that took one of his Afcon images directly
off Twitter to use for content illustration, without citing him as the author.
He denounced the move on his Twitter feed, sparking an online mobilisation against the
media, leading the offending organisation to apologize.
Lefa didn't slow down after that first viral photo. Throughout the tournament, he traveled
from one town to another, passionately capturing the essence of each Afcon game. He agreed to a bird
interview during a short transit in Douala from Yaoundé, on his way to Limbe where he was to cover the
game between Ivory Coast and Algeria.
With a burning desire to embrace new challenges, Lefa was already looking ahead. His current experience
has allowed him to build connections with foreign photographers and to enter partnerships with some
media like RTI, the Ivory Coast public broadcaster.
His next "big thing" will be the football World Cup next November in Qatar, he said.
No comments