5 interesting tips to attract customers to your small business
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Quality and sterling service is the only way to ensure that customers always return. You should always have at the back of your mind that poor services will never help you grow your business. So, regularly engage customers and build trust.
Focus on specific customers
Decide your marketing approach
If you define your customer niche, you should decide or determine the right marketing approach you want to use to reach your customers. Although capital may be limited, you should consider affordable methods. You can develop a website, use email marketing and also content marketing.
Referral programme
You can use your customers to gain more customers through referral programmes. This may work effectively for startups. You can also give incentives or pay a customer a discount for referring another customer. This is why you shouldn’t downplay quality services.
Keep your faithful customers
It is easier and way cheaper to keep faithful customers than going after new ones. Hence, always keep in touch with them. You can maintain these customers by calling them within 7 days of patronizing you to ask about the service, conducting online surveys and encouraging them to review your service. This will keep them coming back!
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